Hey there, beautiful mums and mums-to-be! Welcome to Preggi Central, Melbourne’s one-stop destination for everything pregnancy, postpartum, and beyond.

Since 2006, we’ve been proudly supporting women through every stage of motherhood with comfortable, stylish, and practical maternity styles and breastfeeding-friendly clothing that help you look and feel amazing. Whether you’re expecting or juggling life with a newborn, we’re here to make your journey a little bit easier (and a lot more fashionable). There is one promise, that we focus on:

At Preggi Central, we focus on you, the mum. While there are plenty of baby stores out there, our mission is to care for the mothers carrying the baby! From maternity fashion and nursing bras to postpartum recovery garments, belly bands, and hospital bag essentials, we’ve got everything you need to feel supported through pregnancy and postpartum journey.

We've handpicked the best, most wearable maternity fashion from top brands around the world, saving you from the tiring task of endlessly searching through numerous retailers. Proudly stocking Australia’s best maternity brands in one place, including Bae the Label, Ripe Maternity, Angel Maternity, Soon Maternity, Hotmilk Lingerie, Cake Maternity, Around April, and more. We even offer professional bra fittings to help you find the perfect fit before and after birth.

You’ll also find nappy bags from OiOi, lactation teas and cookies and thoughtful gifts for mums and bubs.

Whether you have the time to pop into our charming store in the South of Melbourne or prefer to shop online, we're all about making your shopping journey as enjoyable and stress-free as possible. You’ll experience the same friendly, down-to-earth service from our team of mums who truly get it.

The bonus of visiting us in store? Our flagship store isn't just any store; it's a sanctuary designed with you in mind. With four comfy breastfeeding chairs and thoughtful additions like a water dispenser, we've created a space that caters to your needs when you're out and about with a newborn. Need a bottle warmed up? Just ask our lovely staff. We've all been through it, and some of us are still navigating the journey. We totally get you, mama.

At Preggi Central, we stand for honesty, integrity, and giving genuine, no-nonsense fashion advice. We're thrilled to have you join the Preggi Central community, and we're excited to be part of your extraordinary journey!